About us

Take the lead with TRACTION for centralized management, simplified processes, and boosted sales!

We are the only complete ecosystem for dealerships that allows you to:

Centralize and ensure the smooth flow of information;
Take control of the customer journey;
Empower and inform your teams.

Who we are

Our story

Our founders

Who we are

We are an innovative force in dealership software solutions, tackling the complexities of the rapidly evolving retail industry. Founded by a well-known and visionary dealership owner, we understand the challenges of meeting customers’ ever-growing expectations.

We work with Powersports, RV, and Marine dealerships of all sizes, providing solutions to address these challenges head-on, guided by our core principles: expertise, efficiency, synergy and cohesion.

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Expertise

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Synergy

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Efficiency

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Cohesion

Our story

In 2015, Kevin Boutin, the new CEO of Mathias Marine Sports, launched a motorsports division. Faced with an inadequate software ecosystem for his online growth ambitions, he and Dave Renouf began developing a custom tool. Their fruitful collaboration led to a powerful inventory display system. To manage the influx of prospects, they created a lead management tool that significantly improved the conversion rate.

Noticing interdepartmental communication issues related to sales volume, they designed a workflow manager. Within two years, Mathias Marine Sports reached 2,000 vehicles sold, generating interest from the industry. In 2017, Groupe Contant acquired the tool, prompting Kevin and Dave to found Traction DK Inc. Since then, the team and the number of branches using Traction have exploded, integrating with multiple DMS systems. Traction is today's Quebec benchmark for dealership operations management.